The measure of man

How to re-engineer the world Feb 8th 2014 | From the print edition Social Physics: How Good Ideas Spread—The Lessons from a New Science. By Alex Pentland. Penguin Press; 300 pages; $27.95. Buy from, PHYSICS is the study of matter. Its modern counterpart could be called “social physics”, argues Alex Pentland of the Massachusetts Institute of Technology. The invention […]